D&AD | OMO Live Dirty Campaign
Dylan Fry and Joel Roberts
In this group project we were asked to re-market OMO’s current Dirt is Good campaign targeted all over, from families with young children to the demographic of Gen Z. So, we created the Live Dirty Philosophy to inspire young adults to go out and make their mark with the peace of mind that OMO is there to lighten the load! We proposed mobile wash stations at multi day festivals to teach young people the value of OMO products.
