Chippendale

A small suburb tucked away behind all the hustle and bustle of Sydney CBD is in dire need of branding as it holds Sydney’s most unique gallery and entertainment spaces along with some of the best restaurants and bars. Therefore, I took a deep dive into the history of Chippendale through the City of Sydney archives to explore the suburb and design a brand identity. My goal for this identity was to raise awareness for what Chippendale has to offer, and incentivise new visitors to the suburb.